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MatchLogic will provide data for NetGravity

Published on .

Ad management company MatchLogic, a subsidiary of Excite, said it will provide ad serving company NetGravity with consumer profiling data for NetGravity's Global Profile Service. MatchLogic collects four types of information on users, including demographic, geographic, search engine keywords and browsing preferences. The information will be used by NetGravity to provide advertisers with anonymous user profiles to help them target their messages.

Copyright October 1998, Crain Communications Inc.

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