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And Other Current TV Commercials of Note

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PowerAde Matrix
Client: Coca-Cola Co.
Brand: PowerAde
Title: "That Idea"
Agency: Wieden & Kennedy, Portland, Ore.
The agent in this simulated Matrix scene asks, "Do you ever get the feeling you're living in a virtual reality dream world fabricated by artifically intelligent machines?" He advises humans to drink more PowerAde. Now.

Samsung Matrix
Client: Samsung Electronics
Brand: Samsung Camera Phones
Title: "CMP Plaza"
Agency: Foote, cone & Belding Worldwide
Samsung is the only company allowed to use actual footage from the new Matrix movie in its commercials. Here's one of them.

Antlers in Your Mail Slot
Client: Canadian Publishers Assoc.
Brand: Canadian Magazines
Title: "Scientists"
Agency: One Company, Toronto
What's the best way to get a pair of antlers through a front door mail slot? Learn why Canada's magazine publishers are determined to find out.

Paradise by the Dashboard Light
Client: General Motors Corp.
Brand: 24 Hour Test Drive
Title: "Sleep On It"
Agency: McCann-Erickson Worldwide, Troy, Mich.
Meat Loaf's classic "Paradise by the Dashboard Light" is comically resonant with GM's new overnight "test drive" program for potential car buyers.

Pigs & Acorn Queens
Client: General Motors Corp.
Brand: Chevrolet
Title: "Parade"
Agency: Campbell-Ewald, Warren, Mich.
Hey little Corvette baby, why don'tcha come take me for a ride? Oh, and watch out for those pigs along the way.

Not the Rolling Stones
Client: Sheraton
Brand: Sheraton Hotels
Title: "Epic"
Agency: Deutsch
Good God! This is awful. A grunge band you never heard of does a cover version of the Rolling Stones' "Let's Spend the Night Together," filmed in the faux documentary style of the Beatles' movie Hard Day's Night. It ends with band members waving from a balcony at no one below. Appropriate.

Deordorant Violence
Client: Gillette Co.
Brand: Right Guard Xtreme
Title: "Dodgeball"
Agency: BBDO, New York
Life is violent, right? So, why not make a deodorant commercial that glories in violence?

Mind of an Ordinary Woman
Client: Kellogg
Brand: Special K Red Berries
Title: "Bus Stop"
Agency: Leon Burnett Chicago
Longing for a new body and better then her appointed lot in life, this poor woman must find solace in a box of cereal.

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