Mattel named Matt Bousquette president of a global Mattel Brands division, created by consolidating Mattel's girls and boys/entertainment divisions.
Harry Potter and Barbie
Following the consolidation, the job of girls division President Adrienne Fontanella was eliminated along with about 5% of Mattel executive level positions.
Mattel commanded 22.2% of the toy market in sales for 2002, according to data based on a sample of 21 toy retailers culled from NPD Funworld's Toy Retailers Sales Tracking System.
WPP Group's Ogilvy & Mather, Culver City, Calif., and sibling Y&R Cos., Irvine, Calif., and Y&R Advertising, New York, handle Mattel.