Mattel picks O&M, Y&R's Media Edge

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Mattel has named Ogilvy & Mather Worldwide and Young & Rubicam's Media Edge, New York, for its $200 million media business. O&M picks up the estimated $75 million syndication and network kids buying business, previously at TN Media. Media Edge retains its adult buying assignment.

Copyright July 1999, Crain Communications Inc.

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