Now even your bed can get in on the smart-home game at a reasonable price.
Luna, a mattress cover that on Jan. 27 launched its pre-order campaign through Indiegogo, turns any mattress into a smart bed. While others, like the Sleep Number X12 and the Rest smart bed, cost $5,000 or more, a queen-size Luna cover will run you $249, or $199 with early-bird pricing.
The cover won't adjust your sleeping position like some of its competitors, but it does track vitals including movement and breathing, control the temperature of the bed and tap into the connected home experience. The WiFi-enabled cover syncs up with other smart devices like Google's Nest thermostat and Emberlight, a smart light adapter.
Luna is marketing the cover to early adopters and other influencers through social media, online ads, a showroom road show and a public relations push. Rain Factory is Luna's digital agency, Glass & Marker handles video production and Astrsk PR is the communications agency. Branding and graphic design is done in-house.
The cover, which started out as a smart heating pad, gets to know you over time and makes adjustments based on the preferences you select, such as heating the mattress before your usual bedtime, dimming the lights when you lie in bed at night or turning on a smart coffee machine when you wake up.
"We just disappear," said Alexandra Zatarain, co-founder and CMO at Luna. "We're in there, but we don't want to be seen through your bedsheets."
Luna connects with four devices, and the company is exploring other possible partnerships. Ms. Zatarain said the cover could pair with FitBit or the Apple Health Kit to put together a more complete look at consumers' vitals, although Luna does not currently partner with those companies.
The settings are customizable through the app and you can alternate settings based on the time of day, or day of the week. So if you like to binge-watch Netflix in bed on the weekends, Luna won't think you're asleep and shut off all the lights.
"Our app is not something you need to use every night," said Ms. Zatarain. "You'll use it to pair it, to give us your information initially and maybe the first nights you'll tell us what you like and don't like … then we'll take it from there."