According to public documents, the private limited company Saatchinvest was incorporated in the U.K. last October, with four directors: Mr. Saatchi, David Kershaw, William Muirhead, Jeremy Sinclair and Andrew Leek as company secretary. Mr. Leek, who will be managing director of Saatchinvest, a spokesman confirmed, was involved in an attempt by U.K. private equity group Alchemy Partners to buy Rover Cars.
According to a report in the Financial Times, Saatchinvest is in negotiations to buy a majority stake in two nutritional brands being divested by H.J. Heinz Co.
Another public document indicates that Saatchinvest has its eye on Complan, a nutritional drink familiar to residents of U.K. nursing homes and people in some Third World countries, and the fitness product Casilan.
On March 17 this year the company Saatchinvest (Complan & Casilan) was formed in the U.K., according to public documents.