Real estate company Re/Max is targeting 25-to-54-year-olds in its first national ad campaign, set to break in 1999. The initial ads broke on ESPN Christmas Day. The tag: "Nobody in the world sells more real estate than Re/Max." Creative is handled in-house; Carat
ICG, New York, handles media. Spending was not disclosed.
Copyright December 1998, Crain Communications Inc.