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Max Factor to tie with 3 others for video promo

Published on .

Procter & Gamble Co.'s Max Factor will team with Miramax Films, Buena Vista Home Entertainment and Blockbuster Video for a promotional tie-in between Max Factor's mascaras and the video of Miramax's "Shakespeare in Love." P&G will offer free movie rentals with each mascara purchase, and support the promo with in-store displays and print from Leo Burnett USA, Chicago.

Copyright September 1999, Crain Communications Inc.

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