Re/Max International sent out requests for proposals last week for an advertising agency review. Robin Henderson King, Re/Max advertising coordinator, confirmed the real estate company has been contacting shops, but said it was too early to comment on the review. Re/Max now handles advertising in-house; it spent $27.7 million in 1998 and $27.4 million through June 1999, according to Competitive Media Reporting. The review is being handled in-house.
Copyright October 1999, Crain Communications Inc.