×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Maxwell House goes upscale

Published on .

Kraft Foods, Rye Brook, N.Y., next week launches a TV campaign backing a Chicago and Boston test of Premium Cup Collection, a new line of premium whole bean coffee under the Maxwell House label. The commercials from Maxwell House agency Ogilvy & Mather, New York, focus on "creating special coffee moments," a Kraft spokeswoman said. The coffee was previewed this week in a print campaign. One ad said the coffee has "All the complexity of a fine bordeaux but goes better with a doughnut."

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: