Maxxcom, the marketing and advertising arm of Toronto's MDC Communication Corp., said it will buy Crispin Porter & Bogusky, Miami. The price is estimated at $10 million to $20 million in stock. Crispin Porter is a small but high-profile shop that won Advertising Age's Creativity
magazine's Agency of the Year award for 2000. The deal calls for Maxxcom to purchase 49 percent of Crispin Porter now and gives the Canadian holding company the option to purchase the remainder of the agency in 2006.
For more details, click here.
Copyright January 2001, Crain Communications Inc.