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Maybelline lashes out

Published on .

Maybelline will spend $30 million on advertising in 1996 to introduce The Greats, a group of cosmetics products designed to play off the strengths of Maybelline Great Lash mascara. Ads from Gotham Inc., New York, carry the theme "Great Balls of Fire." Maybelline will discontinue its "Maybe it's you. Maybe it's Maybelline" theme in favor of a new umbrella "Just the latest and the greatest" line.

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