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Maybelline to launch hair color brand

Published on .

Cosmair's Maybelline division, New York, will launch in the U.S. Nutrisse Nutricolor Masque, a hair color line from sister company Laboratoires Garnier. The new brand, a deep conditioning product, will reach stores in June. A Maybelline spokeswoman said the company hasn't decided if the launch will be handled by Cosmair roster shops Publicis or Gotham, both New York. Publicis handles Lancome and Garnier's Belle Color hair coloring, while Gotham handles Maybelline and Redken haircare lines.

Copyright April 1999, Crain Communications Inc.

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