×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Maybelline signs Herzigova for ads

Published on .

Czech supermodel Eva Herzigova has been named spokeswoman for Maybelline's Volum' Express Mascara and Volum' Express Washable Mascara, a new product scheduled for a September rollout by the Cosmair division with ads from Gotham. The former Wonderbra model will be featured in an ad campaignset to break Sept. 29 with national TV and print buys.

Copyright August 1997, Crain Communications Inc.

In this article:
Most Popular