Mazda hitches ride on 'Millionaire'

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Mazda is giving away one Tribute sport utility vehicle per night during each enhanced TV telecast of ABC's "Who Wants to Be a Millionaire," through Aug. 31. Mazda also is the presenting sponsor during the promotion, which is accessible via ABC.com. Viewers filling out an online entry form are automatically entered into a sweepstakes drawing, with one winner being randomly selected during each telecast. The sweepstakes is backed with 10-second on-air promotional spots running at the top of each "Millionaire" program, as well as 10-second spots running within other ABC programming; print ads are appearing in People, Us Weekly, Entertainment Weekly and TV Guide.

Copyright August 2000, Crain Communications Inc.

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