Mazda North American Operations launches ads for its redesigned 1998 B-Series pickup this month on national TV. W.B. Doner
& Co., Southfield, Mich., tied the first spot to Mazda's name sponsorship of the AMA Truck Motorcross Nationals series. The estimated $30 million push uses a rugged, off-road version of its new "Get in. Be moved" tag.
Copyright May 1998, Crain Communications Inc.