Mazda introducing ads for B-Series pickup

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Mazda North American Operations launches ads for its redesigned 1998 B-Series pickup this month on national TV. W.B. Doner & Co., Southfield, Mich., tied the first spot to Mazda's name sponsorship of the AMA Truck Motorcross Nationals series. The estimated $30 million push uses a rugged, off-road version of its new "Get in. Be moved" tag.

Copyright May 1998, Crain Communications Inc.

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