Mazda Motor of America last week narrowed its $240 million U.S. agency review to six agencies, including Ogilvy & Mather and Deutsch
, both New York; Dailey & Associates, Los Angeles; and GSD&M, Austin, Texas. Foote, Cone & Belding, Santa Ana, had to resign the account when its holding company, True North Communications, acquired Bozell, Jacobs, Kenyon & Eckhardt, a Chrysler Corp. agency. A decision is expected by the end of October.
Copyright August 1997, Crain Communications Inc.