Mazda narrows list for $240 mil U.S. account

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Mazda Motor of America last week narrowed its $240 million U.S. agency review to six agencies, including Ogilvy & Mather and Deutsch, both New York; Dailey & Associates, Los Angeles; and GSD&M, Austin, Texas. Foote, Cone & Belding, Santa Ana, had to resign the account when its holding company, True North Communications, acquired Bozell, Jacobs, Kenyon & Eckhardt, a Chrysler Corp. agency. A decision is expected by the end of October.

Copyright August 1997, Crain Communications Inc.

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