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Mazda could pick GSD&M for $240 mil account

Published on .

Mazda Motors of America is expected to announce a winner early the week of the 27th in its $240 million U.S. agency review, with GSD&M, Austin, Texas, said to be the favorite over Ogilvy & Mather, Los Angeles, and W.B. Doner & Co., Southfield Mich., according to agency executives close to the review. Foote, Cone & Belding, Santa Ana, Calif., resigned the business.

Copyright October 1997, Crain Communications Inc.

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