"We were hoping for the best but prepared for the worst," a Mazda spokesman said. "They came through in the clutch and delivered. They brought all of the resources of the agency to bear, and it clearly showed to us the great depth of Foote, Cone & Belding." Mazda had been prepared to delay its new campaign till early next year but now may be able to introduce FCB's campaign late this fall, the spokesman said.
Copyright August 1995, Crain Communcations Inc.