Browsers can click on either English or Arabic versions of the Saudi-owned company's new Web site for MBC television and MBC-FM radio for a guide of weekly programs, special stories and features. The site alsoincludes sports coverage and a guide to the millennium Ramadan, the Muslim month of fasting, which begins in December.
The Web site (www.mbctvsat.com) offers a new challenge to the region's market, where the Internet remains a little-used medium.
Eight-year-old MBC has faced increasing competition from a new crop of Arab satellite channels and has struggled to keep its books in the black. Overall, however, the region's satellite channels blossomed financially last year, capturing nearly 50% of the growth in Middle East ad spend, according to the Dubai-based Pan Arab Research Center.
Copyright October 1999, Crain Communications Inc.