New MBX burger from McDonald's

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McDonald's Corp. may launch a new, oval-shaped burger in January called MBX, McDonald's Big Extra, it was learned. It would be supported with new creative from DDB Needham Worldwide, Chicago The company is slated to do six price-based regional promotions next year, and is looking to increase its focus on limited-time-offer products and to possibly narrow the menu.

Copyright November 1997, Crain Communications Inc.

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