MC DIRECT NAMED AGENCY OF RECORD FOR PARKS FOUNDATION

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(May 7, 2001) -- The National Park Foundation tapped MC Direct, San Diego, as direct marketing agency of record. The foundation, which works to increase private philanthropy for America's national parks, chose MC Direct because of its experience with other nonprofit organizations including the Smithsonian Institution Contributing Membership Program, National Museum of Women in the Arts and the American Indian College Fund. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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