McCann-Erickson/A&L, San Francisco, has hired Steve Sweitzer as executive creative director. Mr. Sweitzer, a former top creative at TBWA/Chiat/Day
and Hal Riney & Partners, has been freelancing since 1997. McCann/A&L will also install Michael McLaren as exec VP-client service director on its Microsoft account. Mr. McLaren was most recently executive group director on the IBM Corp. global account at Ogilvy & Mather, New York.
Copyright September 1999, Crain Communications Inc.