Weber ranks 18th on the 1996 O'Dwyer's Directory of PR Firms, with $12.3 million in revenue. It was the fastest-growing firm in the top 20 in 1995, with a 60% gain in revenue.
The acquisition gives McCann a foothold in a fifth "communications corridor." McCann Chairman-CEO John Dooner's growth strategy for the agency consists of becoming a world leader in a number of fast-growing corridors such as healthcare communications, promotion marketing and direct marketing.
Earlier this year, McCann acquired Ad:Vent, an event marketing firm, and bundled it with its Momentum division to form the promotions corridor. It also acquired a leading healthcare agency, Torre Renta Lazur Healthcare Group, and hired direct-marketing legend Stan Rapp to oversee an ambitious acquisition plan in that field.
Copyright December 1996, Crain Communications Inc.