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McCann acquires Weber Group

Published on .

McCann-Erickson Worldwide, New York, has acquired the Weber Group, a Cambridge, Mass.-based high-tech public relations agency. Weber ranks 18th on the 1996 O'Dwyer's Directory of PR Firms, with $12.3 million in revenue. It was the fastest-growing firm in the top 20 in 1995, with a 60% gain in revenue. Terms were not disclosed. Chairman-CEO Larry Weber retains those titles and the agency will continue to operate under the Weber name. McCann also acquired interactive marketing company Thunder House, a sister company of the Weber Group. Thunder House has worked with such clients as IBM Corp., America Online, AT&T Capital Leasing and ADSmart.

The acquisition gives McCann a foothold in a fifth "communications corridor." McCann Chairman-CEO John Dooner's growth strategy for the agency consists of becoming a world leader in a number of fast-growing areas in addition to advertising--health-care communications, promotion marketing and direct marketing. Earlier this year, McCann acquired Ad:Vent, an event marketing firm, and bundled it together with its Momentum promotions division. It also acquired Torre Renta Lazur Healthcare Group and hired direct-marketing legend Stan Rapp to oversee an ambitious acquisition plan in that field.

Copyright December 1996, Crain Communications Inc.

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