The acquisition gives McCann a foothold in a fifth "communications corridor." McCann Chairman-CEO John Dooner's growth strategy for the agency consists of becoming a world leader in a number of fast-growing areas in addition to advertising--health-care communications, promotion marketing and direct marketing. Earlier this year, McCann acquired Ad:Vent, an event marketing firm, and bundled it together with its Momentum promotions division. It also acquired Torre Renta Lazur Healthcare Group and hired direct-marketing legend Stan Rapp to oversee an ambitious acquisition plan in that field.
Copyright December 1996, Crain Communications Inc.