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To accommodate a year of meteoric growth, McCann-Erickson Worldwide is reorganizing the management structure of its New York office and adding senior managers to oversee accounts.

McCann's New York office grew 27% in 1998, going from $1.3 billion in billings in 1997 to $1.7 billion.

Nine executives will be promoted to an additional management layer, called group managing directors. These most-senior McCann executives each will be ultimately responsible for specific clients.

Those promoted were pulled from 22 group account directors; that level of management will remain and report to the new group managing directors.

Named to the new position were Rich O'Leary, Carol Smith, Robert Montagnese, Claire Roundal, Tim Carlisle, William Grogan, Lee Johnson, Linda Luca and Ander Wensberg. Also Eric Einhorn, exec VP-director of strategic planning for McCann North America, will perform the same New York-office role for MasterCard International.


Mr. O'Leary also picked up the additional title of exec VP, and duties as director of account management development. Ms. Smith adds the title of director of office operations. Mr. Montagnese and Ms. Roundal were promoted to exec VPs.

The promotions have a domino effect in opening up possibilities for increased responsibilities for other managers, said Eric Keshin, chief operating officer of McCann New York.

"One of the things that's important here is how people work. When you grow like we have, you need to make sure you're providing opportunities to everyone," Mr. Keshin said. "As any individual has more things they're responsible for, that allows others to step up."

Mr. Keshin estimated a total growth of about 15% in personnel. The New York

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