There was no incumbent and no pitch. Billings were not disclosed.
Although Garden worked with local agencies such as Grant on a project basis and several Hong Kong agencies made credentials presentations, only McCann was invited to pitch for the strategic and creative assignment, said Rosanna Yu, managing director of McCann-Erickson, Hong Kong.
The 75-year-old company assigned the business to McCann "because of its exemplary team work, strategic thinking and creative excellence," said Henry Yim, Garden's sales manager, deputy general manager, retail business. -- Normandy Madden
Copyright June 2001, Crain Communications Inc.