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ISTANBUL -- McCann-Erickson WorldGroup is buying Istanbul-based agency Birlesik Reklamcilar. Birlesik Reklamcilar is now the U.S.-based ad organization's third agency in Turkey after Pars/McCann-Erickson and Link/McCann-Erickson, both of Istanbul.

Other entities of McCann-Erickson WorldGroup Istanbul include media planning and buying specialist Universal McCann, promotion agency Momentum Bec, event marketing and sponsorship specialist Momentum Beyaz, and direct marketing and Internet agency MRM-McCann Relationship Marketing, all based in Istanbul.

According to a joint announcement from Pinar Kilic, chairman of McCann-Erickson WorldGroup Istanbul, and Izmir Tolga, president of Birlesik Reklamcilar, the newly acquired agency will be merged with Link/McCann-Erickson.

The new entity will carry the agency brand Link/McCann-Erickson and will continue to serve both shops' clients. Mr. Tolga will be president of the new agency, which will operate from Birlesik Reklamcilar's offices.

McCann-Erickson WorldGroup is the largest ad organization in Turkey. Birlesik Reklamcilar ranked 25th in 2000. -- Gurul Ogud

Copyright April 2001, Crain Communications Inc.

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