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Published on .

[new brunswick, n.j.] Johnson & Johnson moved $25 million in North American feminine-care billings, including Stayfree and Sure & Natural, to McCann-Erickson Worldwide from Cadwell Davis Partners, New York.

J&J also moved the $3 million Carefree brand in North America from Cadwell to Ammirati Puris Lintas. Ammirati handles most of J&J's feminine care brands around the world.

Cadwell will continue to handle o.b. tampons and Serenity bladder control products, worth about $10 million in billings combined.

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