Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(March 27, 2001) -- Interpublic Group of Cos.' McCann-Erickson in Troy, Mich., kicks off a local, pro-bono pilot ad program on March 28 offering teenagers the chance to product a 30-second TV commercial discouraging underage alcohol abuse. A local anti-underage alcohol group founded by an area judge is behind the effort. If succesful, the program could go nationwide. The finalists will present their entries to middle school students and the winning team will be announced May 29. John Barczyk, a group account director at the agency, is overseeing the effort. McCann will help the team produce the spot, to air on local Detroit TV. -- Jean Halliday

Copyright March 2001, Crain Communications Inc.

Most Popular
In this article: