The cuts were announced to the staff Wednesday and made on a local basis, said agency Chairman Barrie Hedge. Mr. Hedge said the layoffs are not considered part of the 5,700 jon cuts announced in late July by Interpublic.
"We've really had a relatively good year, but we're not immune to this economy and what's happening in this market," Mr. Hedge said. "It's prudent to make some adjustments."
The San Francisco office, which counts Microsoft Corp. as its major client, has been relatively stable in a sea of volatility. Earlier this year, however, the agency laid off a handful of personnel in the creative department. -- Tobi Elkin
Copyright August 2001, Crain Communications Inc.