McCann-Erickson is expanding its Momentum event marketing unit by opening Momentum: Europe, which will cover Europe, the Middle East and Africa. Beth Kohl, formerly senior VP-group director of Momentum IMC North America, has been named to head the European operation, based in London. The unit will open offices this year in Russia, France, Germany, Italy and Spain and establish operations in Africa. The group's first assignment is the World Cup sales promotion program for General Motors Corp.
Copyright July 1997, Crain Communications Inc.