Mr. Mistry will continue to function as president and CEO of McCann-Erickson India, Bombay but is expected to travel extensively in Pakistan, Bangladesh, Sri Lanka and Nepal, new areas under his supervision.
"Sorab's accomplishments on behalf of our clients in India are truly remarkable [and] we are delighted to be able to expand his responsibilities," says Marcio Moreira, vice-chairman of McCann-Erickson Worldwide and Asia-Pacific regional director.
According to Advertising Age's 1997 agency rankings, McCann-Erickson India was ranked India's sixth-largest shop with billings of $56 million, up 33% from its 1996 figure.
The Bombay-born Mr. Mistry, 46, was the agency's first president and CEO after McCann in 1995 bought majority control from its Indian partner.
Prior to his posting in India, Mr. Mistry was account director and vice president, in charge of the Coca-Cola account at McCann in Toronto, Ontario, Canada. In 25 years in the ad business, he has also served with McCann in Teheran, Iran, and London before being sent to India to handle the Coca-Cola India business. Coke was relaunched in India in late 1993, a few months after Mr. Mistry arrived.
McCann's clients in India now include General Motors India, Levi Strauss(India), Gillette Co. and Perfetti India, among a host of others that were bagged after Mr. Mistry assumed charge.
Copyright May 1998, Crain Communications Inc.