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McCann, Lowe vie for Princess

Published on .

Princess Cruises, Los Angeles, narrowed the list of contenders for its estimated $20 million account to McCann-Erickson Worldwide, Los Angeles, and Lowe Lintas & Partners Worldwide, New York, said an executive familiar with the matter. The latest cut saw the cruise line trim incumbent J. Walter Thompson USA, Chicago; Suissa Miller, Los Angeles; and BBDO Worldwide, San Francisco. A company spokeswoman declined comment.

Copyright November 2000, Crain Communications Inc.

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