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McCann merges in Hong Kong

Published on .

McCann-Erickson is combining its operations in Hong Kong with the merger of McCann-Erickson (HK) and the Hong Kong unit of its China joint venture with the Guangming newspaper group. Bernard Yiu, currently managing director of McCann-Erickson Guangming, has been named chief operating office of the expanded joint venture. Marcio Moreira, vice-chairman of McCann-Erickson Worldwide and regional director Asia Pacific, said the move "reflects the commercial and operating realities of Hong Kong in 1997 and beyond, as well as strongly reaffirming our commitment to our joint venture partner, Guangming..

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