NEW YORK -- McCann-Erickson Worldwide named Joseph Plummer to the newly created post of executive VP and director of brand strategy on global accounts. He will work in New York with Peter Hamilton, executive VP-director of operations on worldwide accounts, on developing multi-country brand strategies for the agency's many global accounts. McCann handles 33 accounts in 20-plus countries. Mr. Plummer has been executive VP of the brand consultancy group since he joined McCann in mid-1997 from D'Arcy Masius Benton & Bowles, where he was vice chairman and worldwide planning director.
Copyright April 1998, Crain Communications Inc.