McCann on Friday emerged victorious in three reviews: the $70 million account for AT&T Corp.'s new systems and technologies spinoff, an estimated $30 million from Canada's Unitel Communications-minority owned by AT&T-and Outback Steakhouse's $20 million account.
Those wins came just days after Reckitt & Colman consolidated $230 million in global business at McCann (see story, Page 1).
"We won over $500 million of new business in '95 and that was a record for us," said John Dooner, who took over as McCann chairman-CEO 18 months ago. "Now, in two weeks we've almost reached that. I'd say '96 is looking like a very good year."
AT&T's core agencies-McCann, FCB/Leber Katz Partners, Young & Rubicam and N.W. Ayer & Partners, all New York-had been invited to pitch the proposed systems and technologies spinoff. Ayer didn't make it to the second round and, in the final review, neither Y&R nor FCB had "the creative breakthrough that we needed to launch a new company," said Dave Shaver, VP-advertising and marketing communications of the yet-to-be-named company.
FCB/Leber Katz will continue to handle a couple of divisions within the new company.
FOOD & PHONES
McCann and its Amster Yard creative unit beat out Maurice Saatchi's M&C Saatchi for the Outback restaurant account, previously handled by WestGroup, Tampa.
The Unitel account will be split between McCann and Young & Rubicam, Toronto, with the latter picking up direct marketing. The account had been with Ogilvy & Mather Worldwide, Toronto.