McCann's U.K. media chief moves to Asia pacific

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LONDON -- Trista Grant, managing director of Universal McCann London, part of McCann-Erickson Worldwide's international media network, is moving to McCann- Erickson, Sydney to review the network's media operations in Australia and ultimately throughout the Asia Pacific region.

In Sydney, she will take on the role of media director, reporting to Nick Bishop, managing director of the agency. Grant was uncontactable on vacation, but she was quoted in U.K. trade magazine Campaign as saying that she had taken the media director position "to familiarize myself with completely different markets." She is also reported to be keeping her position on the ten-strong worldwide media board of Universal.

In London, Grant will be replaced by Fiona Smedley and Chris Shaw, both planning directors now promoted to joint managing directors, and Mick Perry, currently TV director, who will become vice chairman.

Under Grant's tenure, Universal, which launched in 1996, picked up $104m in new business wins, including BSkyB, Esso, Entertainment Film Distributors and Tower Records.

David Warden, executive vice president, chairman McCann-Erickson London, says Grant "has created a powerful media operation equipped to take on the challenges posed by the increasingly complex media world into the next millennium. These skills will be invaluable when transferred to the dynamic, fast-growing markets of the Asia- Pacific region."

Copyright August 1997, Crain Communications Inc.

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