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McCann shifts PowerAde creative

Published on .

McCann-Erickson Worldwide shifted creative for Coca-Cola Co.'s PowerAde brand to its New York office from its Seattle shop. The reassignment of creative for the $10 million account is not expected to cost jobs in the Seattle office, an advertising executive said. The Seattle office of McCann has been positioned as a creative center in the McCann network.

Copyright April 1998, Crain Communications Inc.

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