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McCann gets Silicon Graphics work

Published on .

Silicon Graphics, Mountain View, Calif., moved its estimated $20 million corporate account to McCann-Erickson Worldwide, San Francisco, from CKS Silicon Valley, Cupertino, Calif., as expected. SGI hired McCann last month for a $40 million account for a new Windows NT-based computer line; it now will use McCann to speak with a single voice. McCann persuaded Silicon Graphics that the agency's recent win of Gateway 2000 isn't a conflict.

Copyright April 1998, Crain Communications Inc.

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