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McCann at top of class in '98 Effie Awards, with 14

Published on .

McCann-Erickson Worldwide led the winners of the 1998 Effie Awards, with 14 awards recognizing advertising effectiveness. DDB Needham Worldwide received nine and J. Walter Thompson USA and Ogilvy & Mather Worldwide, each received eight. The awards, sponsored by the New York chapter of the American Marketing Association, will be presented at a ceremony June 3.

Copyright April 1998, Crain Communications Inc.

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