Reckitt & Colman, the U.K.-based household products marketer, is moving almost $80 million in European business from Euro RSCG to McCann-Erickson Worldwide, although media buying remains at Carat
. The move follows Reckitt's choice of McCann in January 1996 to handle all advertising for its global brands, an account worth about $230 million. At the time, local and regional brands were left at Euro RSCG.
Copyright July 1997, Crain Communications Inc.