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McCann wins $80 mil Reckitt creative account

Published on .

Reckitt & Colman, the U.K.-based household products marketer, is moving almost $80 million in European business from Euro RSCG to McCann-Erickson Worldwide, although media buying remains at Carat. The move follows Reckitt's choice of McCann in January 1996 to handle all advertising for its global brands, an account worth about $230 million. At the time, local and regional brands were left at Euro RSCG.

Copyright July 1997, Crain Communications Inc.

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