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McCann wins Boston Beer

Published on .

Boston Beer Co., marketer of Samuel Adams brand brews, tapped McCann-Erickson Worldwide, New York, for its estimated $12 million account after a review. Hill, Holliday, Connors, Cosmopulos, New York, was the other finalist. Carmichael Lynch, Minneapolis, was the incumbent.

Copyright August 1998, Crain Communications Inc.

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