Nestle, Vevey, Switzerland, moved global branding ads for Nescafe coffee to McCann-Erickson Worldwide from Publicis, after a seven-month review that also included roster agency Dentsu. McCann's London office will head the business. Local markets will determine their spending on the branding ads, but the campaign is expected to run in more than 100 countries. McCann's hold on the media account in most of the world is unaffected.
Copyright May 1999, Crain Communications Inc.