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McCann wins Microsoft's X-Box

Published on .

Microsoft Corp., Redmond, Wash., awarded its estimated $100 million X-Box videogame account to McCann-Erickson Worldwide, New York. The X-Box, set to debut in fall of 2001, is Microsoft's entry into the $7 billion videogame console business. McCann, which handles a wide portfolio of Microsoft work, had been the expected winner in a shoot-out with Berlin, Cameron & Partners.

Copyright March 2000, Crain Communications Inc.

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