One day after a group of former CBS executives announced the formation of Prime Life Network, a new cable channel aimed at the 50-plus set, Nostalgia Television, which targets the same audience, announced it has committed more than $20 million to improve its programming over the next four years. Nostalgia said it will limit the number of infomercials it carries, as well as step up its investment in original programming. Nostalgia currently is seen in 9.2 million U.S. cable homes. Prime Life launches in first quarter 1996 and says it will carry only original programming.
The United Paramount Network will add three new drama series to its 1995-96 prime-time schedule and will expand to a third night of programming on Wednesdays in March 1996. Only Paramount's successful Monday 8 p.m. (ET) sci-fi drama "Star Trek: Voyager" will remain of UPN's debut schedule. New one-hour dramas include sci-fi "Nowhere Man" at 9 p.m. Mondays, another sci-fi show "Deadly Games" at 8 p.m. on Tuesdays and a newsroom based series "Live Shot" at 9 p.m. on Tuesdays. UPN said it later will announce a Wednesday 8 p.m. to 10 p.m. schedule that begins in March. Shows in development include: half-hour comedies "A Perfect Life" and "Family Values" and one-hour dramas "L.A. Confidential" and "Star Command."