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McD to aid U.K. soccer league

Published on .

McDonald's in the U.K. has been awarded official restaurant status by theEnglish Football Association's Premier League, giving McDonald's the right touse the Premier League logo in all marketing. The fast-food chain will alsoparticipate in a two-year, $3 million anti-hooligan campaign. McDonald's onMonday broke a new TV campaign by Leo Burnett Co., London, starring David Platt,captain of England's national soccer team.

Copyright August 1995 Crain Communications Inc.

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