McD's beefs up test products

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McDonald's Corp. is testing salads in a cup that can be shaken to toss with dressing, as well as new milkshakes and ice cream parfaits. Company officials last week told investors at a conference sponsored by Merrill Lynch & Co. it is testing more products today than at any time in the past 25 years. The company plans to expand its Big Xtra burger and improved fried and grilled chicken sandwiches to 3,000 of its 12,500 outlets this summer, according to a Merrill Lynch report. Bagel sandwiches will be rolled next month to 6,000 restaurants, the report said. A McDonald's spokesman confirmed the initiatives.

Copyright March 1999, Crain Communications Inc.

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