McDonald's Corp., Oak Brook, Ill., awarded its $50 million English-Canada account to Cossette Communication-Marketing, Quebec City. The win gives the agency the entire McDonald's account for Canada, since it has already handled the Quebec account for close to 30 years from its Montreal and Quebec City offices. McDonald's had put the English-Canada account into review in October, with the aim of consolidating all its English regional accounts and English national account with one agency. The advertising had been split between three agencies: Cossette, Toronto and Halifax; Vickers & Benson, Toronto; and Palmer Jarvis DDB
Copyright November 2000, Crain Communications Inc.