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McD's links up with Superonline in Turkey

Published on .

ISTANBUL - McDonald's Corp. has launched a joint promotion in Turkey with the country's leading portal and ISP Superonline (superonline.com).

McDonald's customers who buy a McChicken menu are being offered Superonline's e-pack containing a mini CD-ROM that can be used to connect to the Internet for 10 hours free of charge. The e-pack contains an e-card that can be used at Superonline kiosks located in major shopping centers.

The offer is available at more than 130 McDonald's restaurants across the country.

A print campaign promoting the offer is handled by McDonald's agency Mediana Turgol DDB, Istanbul, part of DDB Worldwide.

Copyright August 2000, Crain Communications Inc.

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