ISTANBUL - McDonald's Corp. has launched a joint promotion in Turkey with the country's leading portal and ISP Superonline (superonline.com).
McDonald's customers who buy a McChicken menu are being offered Superonline's e-pack containing a mini CD-ROM that can be used to connect to the Internet for 10 hours free of charge. The e-pack contains an e-card that can be used at Superonline kiosks located in major shopping centers.
The offer is available at more than 130 McDonald's restaurants across the country.
A print campaign promoting the offer is handled by McDonald's agency Mediana Turgol DDB, Istanbul, part of DDB Worldwide.
Copyright August 2000, Crain Communications Inc.